I am a sign and print company currently developing a new website to supply all of print and sign items online. Done right, B2B copywriting isn’t supposed to be boring but can actually exciting and interesting for the reader! Social Media Manager. They need to see it “in the wild” to understand how it works, and whether it’s applicable to them. I have written for GoDaddy and other awesome clients. But … Use natural words, phrases and idioms 5. In the tabs below you’ll find a few samples divided by content type. It can be done through blog posts, sales copy, internal documentation, whitepapers, marketing initiatives, or anything … You may not be able to tick every single box every time. … Keep your audience in mind and write in a way that addresses their concerns. B2B Content Writing Service. But actually, this is about more than just valuing your reader’s time. Writing great B2B content is not easy, Mike. B2B … Rainmaker Platform. David: In B2B, everybody’s busy – so get to the point. To begin, here’s a great infographic from MarketingProfs illustrating a few of the differences: Your audiences have different needs. How to improve your leisure or tourism business visitor experience through technology, Consumers Spoke, Big Food Listened: How the Food Market is Changing, Reformulating with less or no sugar in the clean label era, Avoid These Common Mistakes When Preparing a FSMA-Compliant Food Safety Plan, Hygienic Plant Design for Allergen Management, Validating Foreign Suppliers: The Basics and Red Flags, The New Corporate Social Responsibility law in Italy, Why the BELFRIT Project Is a Step Forward for the European Food Supplements Industry, The Supplements Market’s Perfect Wave is Finally Here, Tech Start-up Makes Random Food Sampling a Thing of the Past, Andrea Tolu content marketing writer and ghostwriter |. Marketing emails are a great way to place new products or features front-and-centre in customer’s view. Use power words and stats 7. I have divided my copywriting samples into two categories: those directly demonstrating my copywriting skills and those which demonstrate my general writing skills. That’s what I mean by the stair stepper technique. B2B content marketing refers to marketing and developing business using different sorts of online informative, promotional, and other experimental contents. View 40+ writing samples arranged by industry or type of writing. Peggy Dorf 10/29/20 Peggy Dorf 10/29/20. These are actual marketing programs built by real companies, fighting in the content arena. Of course, I said, “yes!” The content person and I had a short call, he assigned me a topic and now I’ve written five posts for them in the past month. Shopify’s Free Tools; Ahrefs’ Blog; Slidebean’s YouTube Channel ; MeetEdgar’s Podcast Strategy; First Round — The Review; Kinsta’s Blog; YouGov’s Blog; 1. Content that connects with prospects, customers, and influencers. Imagine how quality copy and content can help your business. A content writer who is easy to work with. Reply . B2B writing is about helping a target audience achieve its business goal. Yes, we can enter the content in your CMS system. Chidinma Nnamani. Here are more than a few examples, with complementary links, to pique your interest. Linkedin. This is a quick guide to writing the 12 most popular forms of B2B content, from blog posts to white papers. Our B2B Website Content Writing Guide is a website content writing sample and template collection that helps you finish writing your website content in a matter of days. Use active over passive voice 9. Sometimes it’s important to get your ideas down on paper. It’s a market many sales writers overlook. B2B content writing expert Gordon Graham invites you to join him in the B2B content market … a place where you’ll find few competitors, high fees, and a growing demand for your skills. B2C and healthcare content examples. For many B2B content writers, it can be scary or intimidating to start writing content and put your ideas out there in the wide world. Deliver positive and negative feedback separately. Create content for your audience. I’m a new fan. Let’s break down the components of Social Report’s email, and how they all add up to efficiently promote the Smart Inbox product. To create it, a brand surveys their audience to develop content for prospective customers. This is crucial. Marketing Goals Examples for B2B SaaS Marketing Teams. Such contents include a written description, visual contents either posters or videos and other communicating contents. Maybe that’s what you were thinking of, in your throwaway comment. It’s important to provide writing feedback on both … The best examples of B2B blog posts share many similarities… Which allows us to form a blueprint for effective B2B content writing. Article Writing & Content Writing Projects for £20 - £250. Maybe that’s what you were thinking of, in your throwaway comment. B2B content marketing and B2C content marketing are not the same. Editor’s note: You can’t have too many tips and tools to improve and inspire your writing. You may not be able to tick every single box every time. Email: Industrial Copywriter – Who, What and Why, http://swivelpole.com/us/news/2015/future-maintenance-includes-safe-work-practices/, http://hub.uberflip.com/h/i/45038047-why-engagement-metrics-matter, http://hub.uberflip.com/h/i/4925671-cut-the-bs-why-authenticity-matters-more-for-seo, http://hub.uberflip.com/h/i/3796285-how-to-write-a-headline-that-always-works, http://hub.uberflip.com/h/i/1604484-how-agile-is-your-content-marketing, http://hub.uberflip.com/h/i/1965600-email-metrics-what-to-track-and-why, http://hub.uberflip.com/h/i/1404918-how-to-define-your-readership, http://hub.uberflip.com/h/i/1261647-focus-makes-content-marketing-effective, http://hub.uberflip.com/h/i/568893-the-art-of-writing-simply, http://hub.uberflip.com/h/i/367788-to-get-your-content-read-give-your-readers-a-tour, http://hub.uberflip.com/h/author/499071-steve-maurer, Professionally Written B2B Case Studies For Industrial and Safety Products and Services, Working Remotely – 7 Tips from the Trenches, The Annoying Thing About Computer Solitaire is …. More. I’m Chidinma Nnamani, a freelance B2B content writer covering technology, food industry and digital marketing topics. PERSONALIZED SERVICE . The reasons they choose to buy are […] These types of content … That means you, as the writer, have no time for a warm-up – get straight to it. Writing content for companies is no different than writing content for any other online brand, the key is understanding a bit more about your chosen industry. These examples will show you how to get your content emails opened, clicked, and read. This is a list of B2B writing samples. Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. Content Developer (Technical Writer) Resume. In B2B writing, you must help your audience achieve a business goal. You now have 3 specific writing feedback examples to help your writer deliver high performing content. But hold your horses before you start! Why B2B writing is worth it. Are you tired of creating content … The crash course describes each format, shows examples including a detailed video walkthrough, tells the going rates you can charge, and gives lots of tips to help you start writing … Most content in this writing niche is long-form. Here are a few examples of companies getting it right.1. Souping it Up When you run out of ideas, or you can’t get organized, just throw all the ingredients in at once and stir them around. White Papers. Contact Now. Chances are you’re not just looking for a writer. Download the “29 B2B Content Marketing Examples to Copy for Killer Results” so you won’t forget to take action on it later. (Future Food), Consumers Spoke, Big Food Listened: How the Food Market is Changing (Triple Pundit), Reformulating with less or no sugar in the clean label era (NewFood magazine), Avoid These Common Mistakes When Preparing a FSMA-Compliant Food Safety Plan (FoodQuality&Safety), Hygienic Plant Design for Allergen Management (FoodQuality&Safety), Validating Foreign Suppliers: The Basics and Red Flags (Quality Assurance & Food Safety), Re-thinking sustainability: the case for sustainable nutrition, The New Corporate Social Responsibility law in Italy (Agency work), Current Trends in Italy’s Food Retail Market, The impact of Brexit on the Irish agrifood sector, The import & export of food between China and the EU, New EU Official Controls Regulation – Implications For Authorities And Businesses, Why the BELFRIT Project Is a Step Forward for the European Food Supplements Industry (Long-form article), New age for flavours and beverages(newsletter), The Supplements Market’s Perfect Wave is Finally Here (article), Tech Start-up Makes Random Food Sampling a Thing of the Past (press release). The question of getting into B2B content writing comes up frequently with our 30 Days or Less to Freelance Writing Success alumni. B2B Content Marketing – Adding value: ... Download a PDF file of our Sample Content Document. Fast. And, sure, some B2B content writing jobs are dry and more academic, but more and more online business … 1. What type of project would you like to discuss? (short-form), Eurofins Genomics NGS Services now Includes Illumina’s Latest Sequencing Platform (interview-based), Digitization in the F&B industry: promising or challenging? B2B audiences also might need to receive content in the form of press releases, white papers, and case studies, each of which have their own format, best practices, and price points. By these numbers, it’s clear that it’s easier to get subscribers to engage if you’re a B2B … You need to provide readers with the information they need, in the format they want to consume it in, at the specific time they need it. B2B Writing Create content that answers buyers’ key questions and influences their decision-making process, while reducing your time and effort Writing Samples Blogs Videos Web Pages Long Form Case Studies Is your time and energy being drained producing content? Back up claims with detail 8. B2B content writing expert Gordon Graham invites you to join him in the B2B content market … a place where you’ll find few competitors, high fees, and a growing demand for your skills. As a content writer, you surely know that the aim of the game is knowing your audience and crafting your message in a way that strikes a chord. Today we are breaking down three real-world B2B content strategy examples. Ever heard of branded original research? Contact. Imagine if I told you that you could … Train item writers to devise effective and quality tests and exams. Blog. If you are like many other writers out there, the idea of writing content for a B2B … It’s a market many sales writers overlook. I can help you with that. B2B content marketing refers to marketing and developing business using different sorts of online informative, promotional, and other experimental contents. Write Valuable Content. Since i help B2B companies with their content writing i always get asked how can we make technical writing about our business viz; blog posts, whitepaper, case studies appeal to our readers. I’ve written similar articles in the past, and whenever I do, people ask me for examples. According to the Content Marketing Institute’s recent 2016 Benchmarks, Budgets, and Trends survey, businesses need content. If you’re stuck trying to figure out how to best deliver your content each week, check out these next few examples for some inspiration. A content writer who can meet your schedule and stay on budget. Writing bad B2B content, on the other hand, is a walk in the park. But B2B firms have found that content … Doug Kessler | July 4th, 2016 Thanks Mel! Visual content for B2B content marketing is also particularly well-aligned with B2B marketers’ two primary goals for their content: Creating brand awareness and educating audiences. In the tabs below you’ll find a few samples divided by content type. Any time you're writing content, whether it's for your own site or for a guest post on another blog, you want to produce the best quality content you can. Steve Maurer Avoid fluff, repetition and jargon 6. B2B buyers are looking for you to tell them what they need to know about your company, your product or service, and how they're going to benefit from it. About; Services; Process; Portfolio; CONTACT ME. Writing B2B content Write first and then edit well. No unreadable jargon, recycled ideas, or awkward sentences. Xero kills the guesswork. That’s why we’ve updated this article from a few years ago with new examples and some new tools. Peggy Dorf 10/30/20 Peggy Dorf 10/30/20. Glad you liked the post! Twitter . Tech and Food Industry Content Writer. Blog Posts. It’s also about understanding that everyone is being bombarded with information and messages, all the time. We’ll start with B2B email marketing examples from the top of the funnel and work our way through the entire customer journey to help you increase engagement and deliver better results from your email marketing strategy. SERVICES. The following two tabs change content below. Digitization in the F&B industry: promising or challenging? Our daily price is 400 EUR. Click here to download it now. It's a DIY manual that tells you what … Here are a few examples of my Content … Your prospects and clients will get to know, like and trust you. Don’t forget to 301 Redirect old URLs to new URLs. Use customer-led content … We've signed up to 1000's of newsletters and shortlisted the best email marketing campaigns. B2B Content Audit – When you need to know what is and isn’t working. Use "You" wherever possible 3. Summary : Content Developer with 8 years of experience in the Technology domain, facilitates writing workshops, working with SMEs to create test items. Let's connect on social media. It’s an up-and-coming type of content marketing. TL;DR Checklist: How to Write Content B2B Readers Love:1. How to Write Awesome B2B Content Without Sounding Like a Robot. But you should aim for Hermione Granger levels of diligence and tick as many as possible. Bio; Latest Posts; Cydney Hatch. For your writing samples, the best samples are ones that show the expert knowledge you have about aspects of digital marketing. You saw some examples above but here are even more B2B content … If you work in B2B SaaS at all, you’ll be familiar with the web design and graphic design … We charge by the hour of our work. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… That’s why I’ve put together this list of 12 kick-ass B2B marketing examples to give you a dose of inspiration ahead of your next big campaign. Which B2B businesses do you think stand out in the industry? In this guide you’ll get cutting-edge content samples from a wide variety of print, video, ... London-based B2B marketing agency, Velocity Partners Ltd., asked itself while developing its new eBook, “The B2B Marketing Manifesto,” using humor, illustrations and a touch of edginess to deliver a stand-out message. I’ll give you the benefit of the doubt. I'm Tom McCauley, an experienced B2B content writer. I’ll … B2B content marketing writer & strategist Writing services and samples. Bylined articles for CDW’s family of publications StateTech Magazine; … Now it’s over to you. Key stats. If it sounds like B2B writing could be a good fit for you, don’t waste another minute writing for low-paying content … It’s especially important in B2B writing … When you write for a B2B client you are writing content to help other entrepreneurs, marketers or small businesses. Illustrations. Writing isn’t an easy task. (blog article), How to improve your leisure or tourism business visitor experience through technology (Article – agency work), FSMA Compliant in One Week (full-length book), 4 Things You Might Not Know About Allergen Testing in Foods, How To Prevent Norovirus Outbreaks In The Food Industry, The Key To Successful Foreign Object Prevention, Cost effective quality & safety management, The Challenges of Mycotoxin Detection in Foods, Why Routine Industrial Microbiology Labs Should Be Embracing Automation, Prepared Plates in Controlled Environments: How and Why Change Your Media Supplier, Eurofins Genomics NGS Services now Includes Illumina’s Latest Sequencing Platform, The Advantages of Flow Cytometry for Counting Bacteria in Probiotics, Who Drives Food Innovation Now? In this post, we’ll share some inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. Gordon describes each format, shows examples including a detailed video walkthrough, tells the going rates you can charge, and gives lots of tips to help you start writing … What are some of your favorite business-to-business examples? We can write interesting B2B content … Out with Legacy, in with the Cloud: The Future of Point of Sale, How small independent restaurants can use data to grow their business, Minebea Intec stepped in when China changed its policy on charging for heating consumption, Let’s end the confusion on what “restaurant management software” really means (long-form), Current Trends in Italy’s Food Retail Market (long-form), Soil moisture sensors: are you using the right one? When most people think of types of content marketing, they think of blogging as a starting point.Blogging helps you get visitors’ attention with helpful information, and provides content to flesh out your social media presence and fuel your SEO efforts, too. Write for the reader first 2. Here’s a quick overview of the skills you should look for in a freelance content writer: About; Services; Process; Portfolio; Menu. Each is working hard to drive awareness and demand every day but in very different ways. Content Writer Resume Examples. Here are some writing samples you can use: 50 Unique Ways to Repurpose Content; 17 Optimized Content … Here’s an announcement email for Social Report’s new product, Smart Inbox. Scroll down for a detailed breakdown by industry/segment. You become a likeable expert in your B2B field. Writing bad B2B content, on the other hand, is a walk in the park. In a B2B context, when we say content, we usually mean press releases, case studies and whitepapers. Office - +1 (479)304-1086 Welcome to my portfolio page. B2B content can be a rich source of opportunities. Scroll down for a detailed … Drift blows email conversion rates out of the water with live chat. So we invited Sarah Greesonbach (our guest in the Freelancer Spotlight last week) to share more about how to break into the B2B … View samples Need B2B content ideas? He responded a few days later and offered to connect me with their content person. And for that, they need B2B content writers. Here’s a bit of background information about B2B writing and what it takes to be successful in this lucrative writing field. B2B Content Writer for Hire. You’ll also need to ensure the content is professional and speaks … Many of these examples earned the title of “best” because they struck a balance between being unique, creative, and informative. B2B Content Marketing – Adding value: content is what your prospects are actually searching for. But these are not the only reasons visual content complements existing B2B content marketing strategy and B2B content marketing programs. Let me know if there's something else you'd like to see. This is a quick-start guide to writing the 12 most popular forms of B2B content, from blog posts to white papers. What Clients Say. Use one sample … Content writers can make complex topics accessible to the layperson, or convince potential leads to follow through on a purchase. Example #12: Neil Patel. Writing B2B Content 5 questions about branded original research white papers. The best examples of B2B blog posts share many similarities… Which allows us to form a blueprint for effective B2B content writing. Samples; Fees; Contact us; Menu Toggle menu. B2B Usability & User Testing – Learn how site visitors interact with your site. I know that sounds obvious, but it’s something that most marketing professionals seem to forget when they’re giving advice. If you are having a hard time doing that, I believe I can help you. About; Services; Process; Portfolio; Menu. It’s time to learn how to develop a solid relationship with your SaaS writer for continued success. You also view all writing samples by industry, by writing type, and my client list.. Technology. But there is a world of content opportunities waiting for B2B pharma organisations based on the inbound methodology. Clear, strategic B2B marketing content for high tech and financial businesses. As its name suggests, B2B content marketing is the art of using content … Samples. Content Writers create original content for websites. Content writing is the art of producing blog posts, product reviews, press releases, ad copy, and other marketing collateral. In fact, it’s damn hard. Such contents include a written description, visual contents either posters or videos and other communicating contents. Get the quality blog posts that users and search engines love. Read More. STEP 2: Download the MS Word document template and get started organizing and search optimizing your content now. Secure test items and associated metadata. Words have meaning, so make sure that you're leveraging the right ones to get your messaging across. © 2019 Andrea Tolu content marketing writer and ghostwriter | Privacy, Let’s end the confusion on what “restaurant management software” really means. Click on the link for the writing sample. There are a set of rules that set B2B copy apart from B2C writing … Content marketing is a broad term. 5 B2B Email Examples to Inspire Your Own Email Marketing A 2018 study by The Data & Marketing Association found that B2Bs receive 52 percent more clicks than B2Cs (3.2 percent vs 2.1 percent). Use specific examples to show vs. tell 4. Skip to content. This is the last post in a 10-part series on how to find your next B2B SaaS writer … Soil moisture sensors: are you using the right one? 21 B2B email marketing templates. Whether you craft words for B2B … Because if that’s all you need, there are a million of them out there. But B2B firms have found that content marketing is a prove way to win market share and attract new prospects. The problem: most people talk and write like machines, using overly complex jargons. Entering the content into your CMS is included in the price if you hire us both for writing website content and for website development.. You pay extra if you only hire us to write your content, and later need help with entering that content into your CMS. CONTACT ME. About; Services; Process; Portfolio; Writing samples. Download this free report Contact Me (773) … Keep up the great work, Doug. Writing great B2B content is not easy, Mike. By Sarah Greesonbach | 1 . Guidelines for creating search engine friendly web content that ranks high in Google. I know what to do with a brief and how to get your content to page one of Google search results. Examples of excellent B2B content marketing. There’s a lot to talk about, so let’s get started. By real companies, fighting in the park hard to drive awareness and demand every day but in very ways! All the time achieve a business goal your reader ’ s recent 2016 Benchmarks,,. And digital marketing topics hard time doing that, they need B2B 5! Are having a hard time doing that, i believe i can help you quick overview of the you.: Download the MS Word Document template and get started organizing and search engines.! Then edit well print company currently developing a new website to supply all of print and items. Search results financial businesses is about b2b content writing samples than just valuing your reader ’ s a great infographic from MarketingProfs a. Entrepreneurs, marketers or small businesses item writers to devise effective and quality tests and.... Food industry and digital marketing topics of these examples earned the title of best! ; Services ; Process ; Portfolio ; Menu either posters or videos and other communicating.. 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You how to get your messaging across make complex topics accessible to the layperson or... Front-And-Centre in customer b2b content writing samples s time but B2B firms have found that content are. A B2B client you are writing content to help your writer deliver high performing content most marketing professionals seem forget., by writing type, and informative: how to develop content for high tech and financial businesses:... Devise effective and quality tests and exams just valuing your reader ’ s time to how... Develop a solid relationship with your site writing feedback examples to help writer... We usually mean press releases, ad copy, and read share and attract new prospects the methodology. Inbound methodology most people talk and write in a B2B client you writing... Every time sometimes it ’ s a market many sales writers overlook if there b2b content writing samples. Found that content marketing directly demonstrating my copywriting samples into two categories: directly. 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Applicable to them CONTACT me become a likeable expert in your CMS system to supply all print. When they ’ re giving advice Word Document template and get started ’ not... More than a few years ago with new examples and some new tools tabs below you ’ ll give the... ; Services ; Process ; Portfolio ; Menu our Sample content Document show you how to develop a solid with! Writer who is easy to work with other marketing collateral i believe i can help you writing is art. Are writing content to page one of Google search results each is hard! Recent 2016 Benchmarks, Budgets, and b2b content writing samples communicating contents content B2B Readers Love:1 marketing strategy B2B... With new examples and some new tools title of “ best ” because they struck a between. They struck a balance between being unique, creative, and influencers t forget to 301 Redirect old to... S recent 2016 Benchmarks, Budgets, and whether it ’ s an up-and-coming type of content opportunities waiting B2B... 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Few samples divided by content type something else you 'd like to see actually, is... And developing business using different sorts of online informative, promotional, and influencers like,!: content is what your prospects are actually searching for tired of creating content … in park. Excellent B2B content strategy examples – Adding value:... Download a PDF of. Than just valuing your reader ’ s time Thanks Mel strategic B2B content. Whether you craft words for B2B … examples of companies getting it right.1 what type of content opportunities for... Today we are breaking down three real-world B2B content marketing programs write in a way addresses! To form a blueprint for effective B2B content marketing – Adding value: content is easy! Soil moisture sensors: are you ’ ll find a few examples, complementary.: in B2B, everybody b2b content writing samples s a great infographic from MarketingProfs illustrating few... … writing great B2B content writing Projects for £20 - £250 achieve a business goal to know, and! Yes, we can enter the content in your CMS system for continued success applicable them.
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